https://elisenelson.xyz/blog daily 0.75 2020-02-19 https://elisenelson.xyz/blog/book-club-strategic-writing-for-ux monthly 0.5 2020-02-19 https://elisenelson.xyz/home-1 daily 1.0 2025-04-29 https://elisenelson.xyz/contact daily 0.75 2021-07-19 https://elisenelson.xyz/marta-app daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626405164800-4CYUXG4SDL04A0JHOWBE/Screen+Shot+2021-07-15+at+10.59.46+PM.png MARTA App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626405150474-A66LSQMWFE9TEX14KSTS/Screen+Shot+2021-07-15+at+10.59.33+PM.png MARTA App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://elisenelson.xyz/curbside-pickup daily 0.75 2021-07-26 https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454399713-PU10JKOPAXL9LYZCPLTX/Screen+Shot+2021-07-15+at+11.41.53+PM.png Curbside Pickup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454419305-JIHA39X70AI115EU6KDD/Screen+Shot+2021-07-15+at+11.44.07+PM.png Curbside Pickup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454309939-RCKG0JGJYWW76TTXE6CF/Screen+Shot+2021-07-16+at+9.45.47+AM.png Curbside Pickup - Make it stand out The best error messages give specific guidance to help users forward. But for inexplicable technical issues, that gets tricky. Here, the most helpful thing was to direct customers to contact their store. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454328278-FVGTT7YDKKV4HXBP8EI9/Screen+Shot+2021-07-16+at+9.45.54+AM.png Curbside Pickup - Make it stand out Because Curbside hours were slightly shorter than regular store hours, this error message was necessary. Clearly stating the hours and giving a secondary pickup option were the best ways to help customers get their orders. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626443223278-BCOV3KC8VLZP512Q2RST/Screen+Shot+2021-07-16+at+9.46.09+AM.png Curbside Pickup - Make it stand out To announce Curbside Pickup’s release to app users, I wrote this lighthearted push notification. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454345089-04IWCO4S4MDG3TVRU4SR/Screen+Shot+2021-07-16+at+12.10.55+AM.png Curbside Pickup - Make it stand out Feedback from a Home Depot customer https://elisenelson.xyz/copywriting daily 0.75 2021-07-20 https://elisenelson.xyz/barcode-scanner daily 0.75 2021-07-27 https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626449641817-UA83H2EBWQ0ZBUUHRIXT/Screen+Shot+2021-07-16+at+11.33.05+AM.png Barcode Scanner - Make it stand out Journey map of the old barcode scanner experience https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626449663292-GXUFCMFKUYEJ5FRIJYLC/Screen+Shot+2021-07-16+at+11.33.33+AM.png Barcode Scanner - Make it stand out Part of the competitive analysis https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626449869989-KHS66ZI9V5YTYGKFKTHJ/Screen+Shot+2021-07-16+at+11.31.56+AM.png Barcode Scanner - Make it stand out The old error message did nothing to help customers successfully scan their item. In fact, the “OOPS!” read as too lighthearted, frustrating customers further. The new version addresses the 2 most common reasons a code wasn’t able to be scanned. It also gives an alternate path in case customers give up and just want to search by name. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626450078423-CVK4CNLMSJMO88DSR4PV/Screen+Shot+2021-07-16+at+11.41.09+AM.png Barcode Scanner - Make it stand out The old error message didn’t help customers find what they were looking for. When trying to find info on a specific item, why would they want to scan a different item? While technically true, the “not sold online” language was also not helpful to customers shopping in-store. The new message tells customers what they need to know without confusing them with extra details. Suggesting they search by name may help them find more results that are closer to what they’re looking for. I also addressed some capitalization issues and the redundant “Scan Again” CTA. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626454252668-H9N1I4GLM4QD9J140SI3/Screen+Shot+2021-07-16+at+12.03.48+PM.png Barcode Scanner - Make it stand out The initial instructions for how to use the barcode scanner were useful, so I just edited them for concision. Removing the directional language, “in the field above,” also made them more accessible for vision-impaired customers. https://images.squarespace-cdn.com/content/v1/5e3a3423d6f8e52c5ca33094/1626450912085-0M3ZVT8HQ0BXC6A7D0OG/Screen+Shot+2021-07-16+at+11.54.56+AM.png Barcode Scanner - Make it stand out Whatever it is, the way you tell your story online can make all the difference.