French bistro

Client goal: This family-owned bistro in Napa Valley wanted a clean website redesign that conveyed their French heritage and friendly neighborhood feel.

My role: I wrote copy that evoked the charm of a local Parisian café, emphasizing the chef & owner's history and culinary passion.

Hair and makeup artist

Client goal: This Seattle-based hair and makeup artist needed a fresh website after hers was hacked.

My role: I wrote copy that captured her calm, friendly personality, highlighted her expertise, and expressed the luxury aspect of her services.

Pan-Asian restaurant

Client goal: This fast-casual restaurant wanted a fun and easy-to-use new website to increase online orders.

My role: I condensed the massive amount of text found on the original website while still telling the owner's story. I crafted bold headlines and integrated keywords that spoke to their mission (combining fresh ingredients with authentic flavors).

Agency sales course

Client goal: Our creative agency wanted to find new clients and boost sales.

My role: I spent over 6 months crafting a template, fine-tuning, and A/B testing to create our creative agency's cold email strategy. After realizing our conversion rate was unusually high, I wrote a strategy guide and course. I also wrote this particular email, marketing our new course to our email list.

Outcomes: The cold email strategy was responsible for over 50% of our business in the time I spent with the agency, and the course sales created a stream of passive income.

Catering business

Client goal: This upscale catering company wanted to connect to their email list in a meaningful and sales-focused way.

My role: I created 6 emails that showcased past events, highlighted seasonal promotions, and shared holiday menus.

Outcomes: Website views increased from email click-through and our client filled up their holiday event calendar several months in advance.

Lending services

Client goal: This realtor/home loan lender duo was looking for marketing solutions to benefit their new partnership.

Solution: Our team helped them think of a creative incentive to entice new clients, using Facebook ads to reach their target market.

My role: I helped with market strategy, crafted copy for the Facebook ads, & was responsible for ad set-up.

Outcomes: High-quality leads' phone numbers were captured, which led to several new sales for our clients.

Lifestyle blogger

Client goal: This wedding planner and lifestyle blogger wanted to up consistent readership.

Solution: Noting high email newsletter readership, we identified Facebook ads as a targeted way to find new readers and capture email addresses.

My role: I helped strategize, crafted copy, and set up + managed the ad.

Outcomes: Our client's email list grew and her website views increased proportionally.

Music festival

Client goal: This Grateful Dead tribute band wanted to sell more tickets to their local music festival.

Solution: They already had an actively engaged Facebook group community. We leveraged this enthusiasm to publicize and encourage excitement around their annual music festival.

My role: I crafted engaging copy, managed posts, and interacted with fans in the comments.

Outcomes: Their festival sold out. (And according to their fans, it was a blast!)